New Technology

SONY BRAVIA LCD: New Technology for 2011

BRAVIA is a Sony brand used to market its high-definition LCD televisions, projection TVs and front projectors and for the PlayStation 3 (principal bravia intend), along with its home cinema range under the sub-brand BRAVIA Theatre. The BRAVIA name is an acronym of "Best Resolution Audio Visual Integrated Architecture". All Sony high-definition flat-panel LCD televisions in North America have carried the BRAVIA logo since 2005. The name BRAVIA replaces the "LCD WEGA" brand name which Sony used for their LCD TVs until Summer 2005 (early promotional photos exist of the first BRAVIA TVs still bearing the WEGA moniker

Several new LCD HDTV Bravia’s series has just officially announced in Japan by Sony yesterday. Its the EX-model of the EX300, EX500 and EX-700. The Sony Bravia EX300 will available in three screen size (22, 26 and 32-inch), all will boast 1,366 x 768 pixels resolution and appears in four panel colors (white, pink, brown and black). For the Bravia EX500, Sony will only produce a 40-inch widerscreen with ability to deliver picture into HD 1080p resolution just like the Bravia EX700 but the different, the EX700 will available into several models at range 32 - 52-inch. Sony has equipped all of those Bravia LCDs with LED backlighting, social network connectivity and each has a 22mm thickness. When Sony release those new Bravia LCDs on February 25th in Japan’s store, the EX300 will be priced start at $770 - $990, the EX500 at $1,400 while the EX700 from $1,300 to $3,300 a unit.

You May be Able to Buy A Sixth Sense                                  
A couple of years ago at TED, we heard from a young grad student named Jeff Han. Jeff showed off a new technology. This technology showed off a new type of interface that anyone who watched the elections on CNN is now familiar with, but at the time no one had seen – the multi-touch. It’s on your I-phone and you are going to see it more and more places. Everyone that was in the audience knew that we were among the first to see a new technology that was going to take off.

Today we got to see another such technology. MIT Media Lab researcher Pattie Maes showed a technology that her team has been working on that allows us to integrate data with our other senses. The device that she showed us built from off the shelf parts (like a simple web cam) “sees,” and can search for information based on what it sees. For example, you can look at a book in a bookstore, and the devise will pull up an Amazon review and project it onto the book pages for you to read. If you see something you would like to take a picture of, you simply form your hands into a frame, the device “sees” it, and takes a picture of what you have in the frame. It can also project numbers onto your hand which then act as a keyboard for your cell phone.

My words can not do justice to this invention, but my sense is that you will see it soon enough – it is simply is a technology that has to make it out of the lab, and according to the inventor – will cost about the same as today’s cellphone. It is a bit bulky, but remember, it is a prototype.
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